People Just Do Nothin Research

Quantitative Research:

The measure of data with numerical data collected using surveys, questionnaires and polls.
TV industry completes this by reviewing public views, size of audience and DVD sales
Music industry uses quantitative data by looking at garage and grime downloads, PJDN album sales, tickets bought for tours, radio plays, music charts

Qualitative Research:

asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it's important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
TV - critic reviews, interviews, observations and focus groups by watching and answering questions based on what they have seen
Music - YouTube music video comments, reviews, focus groups

Audience Research:

Audience research is defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interests, preferences, or behaviours with respect to prevention issues.

TV -

Market Research:

the action or activity of gathering information about consumers' needs and preferences. What do they like? have similar movies made profit? Do fans want a movie? gathering information about audience and market, finding out what they like/dislike, who is the competition

Primary & Secondary Research:

Primary research is gathering information straight from the source, so getting the information for yourself. Secondary research is getting information from other sources like YouTube videos, books, internet. Most of the research of this project will be secondary research

Production Research:

Production research is always needed when developing a new product. It is research to help give information on the characteristics of the product. It focuses on the production of a product, in other words, how it's made.

Ratings, Figures, Sales, Downloads:

IMDb – 8.6/10

The Telegraph – 4/5
rotten tomatoes - 

BBC Music Playlist for Kurupt FM, 52 preview tracks

Spotify

iTunes, 59p album

Reviews, Websites, Advertising campaigns, Focus groups

Reviews.co.uk - 4.4/5 average

KuruptFM.com, BBC.com/comedy/sitcoms, Twtter page, Facebook page

Tours, album release after series ended, MOBO awards, Radio 1Xtra appearance

Focus groups, BBC 3 demographics, (Independent) youth, 16-24, spread from main cities like London and Birmingham, stereotype associated with black origins, spread to multiple races, creating its own culture, popular in late 2000s

Audience Data:Grime artists (Capital Xtra): Skepta(Official charts.com) 2nd best album when released 19.05.16, Stormzy peak position 8 for single Shut Up, Section Boyz Don’t Panic released 18.09.15 peak position UK 35, UK R&B 3, UK DL 15

Audience profiling:Economic characteristics (disposable income, car ownership, home ownership, etc.) and social characteristics (lifestyle, leisure activities, buying patterns) of the listenership, readership, or the viewership of a particular advertising medium.

Demographics: (Independent) youth, 16-24, spread from main cities like London and Birmingham, stereotype associated with black origins, spread to multiple races, creating its own culture, popular in late 2000s

Geo-demographics: Two principles, neighbours will have more in common than two random people, neighbourhoods will have similar characteristics

Emerged from city streets in London, Birmingham, Manchester

Consumer behaviour: Behaviour of audience, where they are located, where they shop, tries to figure out what makes people buy the products.

Beliefs about, feelings about o behavioural intentions about something, in this case Grime and Garage music. Audience will have difference opinion compared to casual listeners

Consumer attitude: Knowing about your audience will help determine the information you include, this will change the tone and language used in

So in order to be aware of audience, look at sales, where sales happen, audience feedback, top grime tracks, YouTube hits this will then help you create an idea about the feasibility of PJDN album

Why conduct audience research?: Audience research is important because they are the people you are selling to, you need to make a product that will appeal to the target audience, something that they can access easily, better insight to target audience, chance to make the target audience wider

Product marketing

The process of promoting and selling a product to the target audience, can be used to test new products, help identify problems

Competition

PJDN is a mockumentary about a fake radio station, originally aired on BBC 3, competition includes movies that were originally sitcoms or mockumentaries and later became films. Movies like Bad Education, Inbetweeners, David Brent and Alan Partridge. PJDN have an advantage of having a large audience in the present as well as having a unique concept to the show as a whole

Competitor analysis:

(The – numbers.com)

Bad education Movie – UK box office = $3124883 10/28/2015, International = $3159919 10/28/2015, 71% rotten tomatoes

Inbetweeners Movie – Domestic box office = $3595, Worldwide box office = $86051320,

David Brent – UK Box office = $4525746, International box office = $5511343 10/12/2016, 67% rotten tomatoes

Alan Partridge – International Box office = $8100000, domestic box office = $153426,

Advertising placement

Billboards, bustops, city streets, youtube ads, BBC 3, BBC Sites, iTunes, tv adverts, radio

Advertising effects

Get the word out, spike interest of fans, get people talking about the show, listen to the music, go preview music, go buy the album, cheap product, people like cheap products

Why conduct market research?

So you know what the competition is, will the movie actually make profit, where to sell, how to sell, tgive you enough information about the product to give yourself an opportunity to make positive decisions about the product moving forward, improve your product based on what audience want and need

Content: Of Film/Genre/Storyline

Comedy, sitcom, mockumentary

focus on main characters, get tour abroad, Ibiza, get kidnapped by super fans

Viability: of making the film costs=profits

Inbetweeners movie, $3.5 million budget, $88 million box office, $84.5 million profit

David Brent, 

Bad Education movie
PJDN budget per episode -

Possible movie budget -

Placement media: where to advertise

Major cities, London, Birmingham, bus stops, billboards, award ceremonies, BBC, social media, teaser trailers, fan trailers, releases during holiday seasons

Finance: Where will you get the money from?

Government Grants, tax incentives, equity finance

Costs: How much will the film cost?

based on other movies on similar standards, the movie should cost about £3 to £4 million

Digital resources: What will you film with?

Music Resources: How and where will you record the music?

Personnel: Who will star in the film

Main cast, special appearances from Craig David, other popular grime artists

Locations: where will you film?

London, Kurupt FM studio, Ibiza, 

Copyright: What clearance does it need

No copyright needed, all Kurupt FM music

Regulations: What rating will you follow

Secondary Sources:

Internet sites, Blogs, ratings, youtube videos, BBC News,

Primary sources:

Interviews, questionnaires, online surveys, forums

BARB Figures, Experian, Mosaic, You-Gov, the numbers.com

https://yougov.co.uk/opi/browse/People_Just_Do_Nothing
https://www.comedy.co.uk/tv/news/2336/people_just_do_nothing_film/

TV industry:


BARB, TV ratings seasons 1-4


Success, reasons moving from bbc3 to bbc2


Reviews in printed media, Radio Times, Guardian, Daily Mail
Radio Times - similar to a lot of mockumentaries in the last decade. But, "None of this matters, though, when the writing and acting are as good as they are here. "
Guardian - how PJDN made sitcoms funny again
Daily Mail -


Links between bbc3 and bbc 1xtra, live performances, appearances, timeline of events
Kurupt FM have appeared multiple times on BBC 1xtra, appeared with Charlie Sloth and Craig David. Appeared on Dragon's Den as well as the MOJO awards. Up to date with the latest news as they sent a message to Trump https://www.theguardian.com/culture/video/2016/nov/04/kurupt-fms-message-to-trump-ill-destroy-you-with-my-lyrical-wall-video


garage and grime, target audience for tv & music: age, gender, ethnicity, fashion, social class, sexuality
stereotypical audience include heterosexual males, working class, typically black, teens/20s


Music Industry:


RAJAR, Kurupt, Chip, WSTRN, garage and grime music scene, CD sales/downloads


Kurupt FM iTunes music downloads


tours, ticketmaster/Skiddle, live performances, UK/abroad, lime imitating art


success of previous soundtracks, Offic, Bad Education, Spotify/Last FM




Film Industry:

analyse how well show to films have done, opld and new


Steptoe & Son, Porridge, Alpha Papa, Kevin/ Perry go large, Office, Bad education


Cost vs Commercial success
http://www.boxofficemojo.com/
http://www.the-numbers.com/


analyse the marketing/advertising processes, teaser trailers, fan trailers, official trailers


billboards/posters, print marketing strategies


viral/online marketing e.g. facebook


competition analysis: channel 4 films, Inbetweeners